Our client required complete brand development including naming, creation of visual identity and brand applications, marketing strategy, print and digital campaigns, online and mobile sites, television commercials, and environmental graphic design. We developed the ‘One Rhythm’ concept for a 30-second TVC as well as a longer 60-second presentation for exhibition in different settings. The TVC concept was to convey the sense of different lives playing out in one dwelling, using the diamond theme of the branding campaign to show different facets of the development, reinforced with graphic elements used elsewhere in the branding campaign.