REVITALISING A GOLF TOURISM BRAND

The Taman Dayu brand and identity required a new approach to reflect the transformation of the property from a private club to a premium destination resort, and development of the concomitant brand applications. We developed a 5-part communication strategy and a plan that incorporated creation of collaterals, merchandise, sales programs, exhibitions, and other activities designed to raise awareness and increase membership. Our work included the development of materials, editorial and promotional collaterals, and the implementation of a PR program for a televised international championship to be held for the first time at the property. We created a structured marketing plan, a brand book and other tools to facilitate future in-house implementation, building on the benefits of the heightened exposure following the successful championship and sustaining this strong reputation.