BRAND IDENTITY AND NAMING FOR LUXURY RESIDENCES
PT. Metropolitan Kentjana, Tbk is one of Indonesia’s leading real estate developers and the group behind the prestigious neighborhood, Pondok Indah, in Jakarta, Indonesia.
Working with the Pondok Indah Group, we created a brand identity and naming for their flagship apartments, Pondok Indah Residences, that reinforced the development’s location.
We researched their brand heritage to create a visual identity which played an homage to the original Pondok Indah logo, and developed guidelines for visual application of the brand.
Our work also included the marketing campaign for the apartment towers’ launching, and a tagline to echo life above the heart of the Pondok Indah city centre: Live Above it All.