AN ANIMATED EXPLAINER FOR EU BUSINESSES IN SOUTHEAST ASIA

Animated explainers are animated videos that summarize and communicate complex ideas in an effective format. The goal of the ASEAN IPR SME Helpdesk was to provide European SMEs with both access to expertise and with a foundational knowledge of intellectual property systems in the countries of Southeast Asia. We created an animation that explained the fundamental issues at stake and positioned the Helpdesk as a valuable resource for European SMEs.

In addition, we created an e-learning module to provide information in a memorable and engaging format, using text, audio and visuals for greater effectiveness, testing knowledge through presenting scenarios, narratives, and games.