Environmental Graphic Design

optimizing spatial experiences

Through environmental graphic design, we create environments that communicate, bringing spaces to life. Depending on the industry in question – retail, hospitality, medical, education – this may involve the creation of healing spaces, inspiring spaces, stimulating spaces, vibrant spaces, welcoming spaces.

The use of graphical forms in the built environment is a means of designing people’s experiences of the physical world around them, helping them to navigate, telling them stories that enable them to interpret their environments, creating sensory experiences that heighten their day-to-day existences.

How do we ensure that they are comfortable and not confused? How do we create signage that is prominent and easily understandable without being distracting? Good environmental design requires an understanding of human psychology, architecture, industrial design, colour theory, graphic design and typography.